Guides

Guides

Guides

Guides

Guides

UX Writing tools: The arsenal of today's Content Designer

UX Writing tools: The arsenal of today's Content Designer

UX Writing tools: The arsenal of today's Content Designer

UX Writing tools: The arsenal of today's Content Designer

UX Writing tools: The arsenal of today's Content Designer

Sept 22, 2023

Sept 22, 2023

Sept 22, 2023

Sept 22, 2023

Sept 22, 2023

Hamza Labrinssi

Founding Designer/ CEO

Hamza Labrinssi

Founding Designer/ CEO

Hamza Labrinssi

Founding Designer/ CEO

Hamza Labrinssi

Founding Designer/ CEO

Hamza Labrinssi

Founding Designer/ CEO

ux-writing-tools-content-designers
ux-writing-tools-content-designers
ux-writing-tools-content-designers
ux-writing-tools-content-designers
ux-writing-tools-content-designers

TLDR: What is this about?

  • What’s the role of a UX Writer in a UX Team?

  • The best UX Writing tools

  • What’s wrong with the UX Writing tools?

  • Punkt is here for you:  The all-in-one UX Writing / Content Design Tool 

  • Punkt put UX Writers / Content Designers in the front seat

  • Let’s  break the walls of silos 

  • Punkt bridging the gap between Content Strategy and UX Design

  • Punkt was built not to leave anyone outside

  • Using Punkt doesn't mean you need to sacrifice your design tools


What’s the role of a UX Writer in a UX Team?

If you still think of content as just words that you can tell your Product Designers to do on the go, you may need to see this:

Laura Costantino is giving us two perspectives on doing content.

Letting the PM or UX designer write some words within the delivered design and the perspective of a Content designer or UX Writer doing it.

In this post, Costantino highlights all the steps and factors a UX Writer and Content Designer considers and follows to deliver you what one might call “it’s just words.” 

It’s an entire process that aims day to improve the user experience, making it simple and efficient for a user to get information and interact with the product with the minimum effort and get the goal desired.

In this article, we will share the tools UX Writers use to work on their copy and improve the product copy.
And we will spot the light on how UX Writers can deal with the steps before writing: UX research, understanding the audience, information architecture, checking existing content, etc. 

The best UX Writing tools

The fact that you are reading this article makes me assume that you are or have searched  “UX Writing Tools” trying to find a tool to do the UX Writing job.
If you didn’t, let me save you time and share with you some of the best tools that can help you do your job if you are a UX Writer, Content Designer, or Copywriter:

Hemmingway

Hemingway App is a great readability tool; it identifies the hard-to-read sentences in your copy, helping you to make your content less complex, aiming to make it simple enough that a four-grade student can understand. You may not need your copy to be too simple to that level; you can if your audience is all at a certain level of expertise, but still, the Hemingway App can help spot spelling and grammar mistakes.

Frontitude

This is more than just a word process. It helps you manage your writing projects. You can create, organize, and manage your digital product content while collaborating with your team members. Frontitude can be used as a design tool integration with Figma, Adobe XD, or Sketch to share your design ideas with everyone to get the design and edit content in the Frontitude app on the design and share it with the UX designers and PMs to get accurate feedback on your content. Its multi-language support can help translate your copy into multiple languages and store it in your workspace.

Google Docs

The famous word processor from Google. A simple blank paper doc that helps you write with a set of writing tools and features to create, style, store, and architect your content easily. If you want a secure collaborative environment and easy-to-use tool, Google Docs is the one for you.





Readable

An online toolkit to test your content readability and get insights on what you need to improve. You can be your own judge and measure your copy before sharing it with stakeholders. Just past your copy, see its readability score and the sentences that need to be improved, whether those are considered long sentences, grammatically wrong, or have a spelling issue. Readable will highlight it and tell you what the problem is.


Miro

One of the best UX tools your team can have. It is a digital whiteboard collaboration platform that helps the entire team share ideas with others and collaborate remotely with its online chat and video call features.

It can be used for brainstorming, wireframing, or even note-taking.

Miro can also be used as an integration with tools like Google Docs, Adobe, and others.


InVision Write App: InVision is a UX Designers tool, but to improve the collaboration between UX Designers and UX Writers, they developed the InVision Write App.

Now, Devs and UX Designers use the Studio app to design web pages and applications. 

UX Writers, Content Designers, and copywriters use InVision Write App to write content in the Write mode. This content will be reflected in the Studio version. 

Creating a seamless collaboration experience between the Content, Design, and Dev teams.


Figma

The famous design tool. Figma is a collaborative design tool that helps Product Designers design, prototype, develop, and collect feedback in one single platform.

Figma was initially built for designers, but by the time, they had to adapt to the market needs and integrate UX Writers in the design process by giving UX Writers access to write content on the visual layers in a design project and getting designers and writers to work together on the Figma design platform; this may require some learning curve to using Figma effectively for UX writing.


Notion

Basically, it’s a productivity and organization tool with multipurpose use. It’s not specialized in writing or any other UX team specialty. 

You can use its different pre-built templates and features to your advantage for note-taking, documentation, planning, etc.


Grammarly

A cloud-based text editor. It helps you write a clear, compelling copy. Besides detecting grammar and spelling mistakes, suggesting replacements for the identified errors, and allowing you to customize their style, tone, and context-specific language, it also detects plagiarism. It shows how much of your copy matches an existing copy on the web.

What’s wrong with the UX Writing tools?

If we take a deep dive into this list of tools, we can see how the industry still sees UX Writers and Content designers as “wordsmith”, a low impact team members who can do their part of the job anywhere, anytime, without necessarily giving them much context about design and business goal.

To make my point clear, these tools can be categorized into 3 groups:

  • Writing Aid/ Readability tools: Hemmingway App, Grammarly, Readable, and Thesaurus. 

  • Editors/Word processors: Google Docs and Notion.

  • UX-focused tools: Frontitude, InVision Write App, Miro, and Figma.


Almost none of these tools were built, with UX writing being at the core of their product design process.


Writing Aid/ Readability tools

These tools were built for anyone who writes, whether they write for an app, an email to their customer, or an essay for a school. 

The main goal of these tools is to make your copy readable based on academic and linguistic rules.

Editors/Word processors

This category simply provides a blank writing space to draft and store your words. 

The main goal here is to type copy only, Design context is not a variable here. Using these tools, you will be writing content totally detached from the design.

UX-focused tools

We can say that this category is the one that went close enough to what UX writers need as a tool. Using these tools, you can have a context about what design structure you are writing for.

However, the problem with this category is that they are initially UX design with a UX writing option. They were built for other UX team members, especially UX Designers.
This approach either makes UX Writers limited in what they can do. They will be always relying on other team members to let them do their job, waiting for UX designers to finish all design phases and share with them the prototype at the last minute to fill in the words. Or they have to spend a lot of time learning how to use that UX design tool so they can work on content without causing any harm to their teammates' work.

The common problem here is that there’s no real UX Writing platform.
UX Writers and Content Designers need a tool that puts them at the heart of the process, where they can be more appreciated and involved from day 0 of the project.



Punkt is here for you:  The all-in-one UX Writing / Content Design Tool 

Punkt is your UX Writing tool with a suite of planning and structuring tools, designer mode, and publishing API, all in one place to help you gather all your product design team (UX Writers, Content Designers, Content Strategists, UX/UI Designers, UX Researchers, Product Managers, and even devs) to work synchronically and collaboratively along the whole process, from early ideation to production live websites and apps.

It provides you with all the tools you need for your product to be born or grown.

Invite all your team members to plan, structure, and design with content in a synched process. No more disconnected work. It’s time to let all your teams and departments collaborate, with nothing standing in the way. You can do it all in one place.

  • Research and analyze users' persona

  • Structure and put the journey strategy 

  • Prepare guidance and rules

  • Design your content

Put content at the heart of your entire design process with a suite of UX tools.
Get instant feedback from your designers, engineers, PM, and stakeholders to keep improving the product with no time wasted waiting for other team members to finish their tasks so you can then access the design. Admins can approve the team's work to keep the project organized.

Punkt put UX Writers / Content Designers in the front seat

We strongly believe that:

  • UX Writing/content design must be considered and involved during the earliest product design and development phases. And not at all treat it as an afterthought.

  • UX Writers / Content Designers have the right to test, improve, and evolve their product’s messaging with the design accessible to their hands.

  •  Content is written to be felt. So, UX Writers / Content Designers need to be part of conceptualizing and architecting the product along with other product team members.

  • UX Writers / Content Designers are able to take the roles of product managers or project managers.

  • It’s time for UX Writers and content Designers to lead the process.

  • Designers, Developers, and the rest of the team will love UX Writers and content Designers more with this new process.

  • Finally, the user needs will match the business goal for the first time by making everyone a part of the product design process.

  • Content should be well positioned within an interface’s design hierarchy. 

Let’s break the walls of silos 

Punkt believes that your UX team can be full of amazing talents that haven’t yet proven what they can really do; blame it on the silo process. The current product design process always makes UX Writers wait for the design to be done without being involved in any step of the process. 

A UX Writer's job shouldn’t start after the app or website’s design is ready, as they can help conceptualize and architect information along with designers and UX Researchers before they start typing the final copy draft. They should be more involved in the early stages of wireframing and design.

Adopting an old waterfall process where the projects go from one team to another with little to no communication. That always created a lot of confusion, chaos, and misalignments.

Not involving your UX Writers in the process from the early stages makes the whole team deal with a lot of problems:

  • Conflicting copies everywhere

  • Assets all over the place, chaos time baby!

  • Who wrote this copy, why is the tone different here, and for what reason?

  • ​​Not knowing who made the edits, the designer or the developer!

  • Feedback slipping through the cracks

  • Treating content like the icing on a cake

  • No collaboration between the teams

  • Too many places to look at with so little context

  • feeling disconnected, disorganized, and completely lost


This is a result of how product teams work. Let's look at a typical Product Design Team:

  • The UX do the wireframes/ prototypes

  • The Content Team writes the copy

  • The Designers do the UI

  • The Devs do the production


Mash it all together, hoping for the best! 🙏🏻

Designers copying content from Google Docs and dropping it in the design and hoping they end up unified and fitting the appropriate spaces provided by the UX writers beforehand. Well, good luck with that!

99% of the time, you'll find a bunch of inconsistencies. Thus, it will require a lot of re-writes to match the layout and the intended message. This process is repeatedly happening for every type of project, no matter the team size, nor the design system used. Let's all say it out loud! Our process is completely fucked up!

​​No one wants to work in silos anymore! It's inefficient and doesn't produce the best results!

Punkt strives to break down walls separating departments, bringing teams together under a unified vision, all focused on a shared business objective. 

The mission is to create an atmosphere where everyone has a voice in product design choices, bolstering collaboration and effectiveness. This is achieved by deeply understanding the target audience, rigorously testing concepts, basing decisions on thorough research, and consistently delivering an exceptional user experience.

We need to bridge the gap between Content Strategy and UX Design.

Punkt bridging the gap between Content Strategy and UX Design

Looking for a tool, a platform, or a process to bridge the big gap between Content Strategy and UX Design, from early ideation to production live websites and apps, was a tedious challenge.

Trying dozens of tools, that either feels clunky, or super duper specialized that covers only a tiny piece of the entire product dev lifecycle.  We took the initiative to come up with a solid combination that focuses only on leveraging the content strategy value first.

And after a couple of years of trial and error, sweat, and tears, on behalf of my small team, I'm super proud to introduce you to Punkt.

Punkt is a redo, a rethink, a simplified, potent reintroduction of how we do UX the correct way, putting content in the pilot seat. A fresh start, the way it should be.

So let’s join forces and start designing with content from day one.

Punkt was built not to leave anyone outside

Punkt is coming to destroy all the walls between product teams and get everyone involved in the product design process from the start and through the process. Especially the ones who were treated as outsiders and left behind, waiting for PMs and UX designers to finish their tasks, like UX Writers and Devs.

Before Punkt, engineers and UX Writers were outsiders. They had no idea what was going on in the process. They used to get the prototype, fill it with the content, and build the product. 

  • Planning and research: Plan and structure your content with the right UX tools.

Punkt comes loaded with a suite of UX tools that help design and structure your products, define user flows, and build information architecture, site maps, and flowcharts. 


Keep track of your workflow progress, and assign tasks in real-time with your team.

  • Designing with content: Bring your content to life. Share, Test, and Iterate together.

With Punkt, you can make prototypes for any screen size and product type. In the designer mode, UX Writers and designers can collaborate and combine their efforts on the same page to design content while avoiding redoing things.

  • Publish and sync in no time: Store, edit, and publish your content anywhere.

Sync your content with all the major platforms and tools your team uses. Export your wireframes directly to Figma, and keep the copy constantly synced without bothering the designers. On top of that, our API gives your engineering team endless possibilities to play with content.

Using Punkt doesn't mean you need to sacrifice your design tools

Definitely not a trade-off for your sweet Figma or Adobe XD. You don’t need to sacrifice your design tools to switch Punkt. We are not here to change how you work; we just want to improve it with better content and give it more value in the product design process.
We want to break the mold and design with content from day one. And let you worry less about different screen sizes or platforms and focus on what matters most to your users. Punkt produces content that is

100% platform or Screen neutral and not bound by a particular style or platform.

Our integrations work natively within your favorite tools, + our API lets you tailor your workflow to your specific needs.

Takeaways:

  • There is no real UX Writing platform. No tool that puts the UX Writers at the heart of the process.

  • Good UX Writing is your key to delivering a consistent, easy-to-use product.

  • The UX Writer needs to be aware of every little detail of the product pages, screens, user flows, and CTAs.

  • UX Writing  /  Content Design isn’t reaching its full potential because of the silo process. 

  • A UX Writer's job shouldn’t start after the app or website’s design is ready.

  • UX Writers / Content Designers can help architecting information along with designers and UX Researchers.

  • Punkt is a rethink of how we do UX the right way, putting content in the pilot seat.

  • From the start, Punkt is coming to get everyone involved in the product design process.

  • You don’t need to sacrifice your design tools to switch Punkt. 

  • Punkt is not here to change how you work. It just wants to improve it with better content.

TLDR: What is this about?

  • What’s the role of a UX Writer in a UX Team?

  • The best UX Writing tools

  • What’s wrong with the UX Writing tools?

  • Punkt is here for you:  The all-in-one UX Writing / Content Design Tool 

  • Punkt put UX Writers / Content Designers in the front seat

  • Let’s  break the walls of silos 

  • Punkt bridging the gap between Content Strategy and UX Design

  • Punkt was built not to leave anyone outside

  • Using Punkt doesn't mean you need to sacrifice your design tools


What’s the role of a UX Writer in a UX Team?

If you still think of content as just words that you can tell your Product Designers to do on the go, you may need to see this:

Laura Costantino is giving us two perspectives on doing content.

Letting the PM or UX designer write some words within the delivered design and the perspective of a Content designer or UX Writer doing it.

In this post, Costantino highlights all the steps and factors a UX Writer and Content Designer considers and follows to deliver you what one might call “it’s just words.” 

It’s an entire process that aims day to improve the user experience, making it simple and efficient for a user to get information and interact with the product with the minimum effort and get the goal desired.

In this article, we will share the tools UX Writers use to work on their copy and improve the product copy.
And we will spot the light on how UX Writers can deal with the steps before writing: UX research, understanding the audience, information architecture, checking existing content, etc. 

The best UX Writing tools

The fact that you are reading this article makes me assume that you are or have searched  “UX Writing Tools” trying to find a tool to do the UX Writing job.
If you didn’t, let me save you time and share with you some of the best tools that can help you do your job if you are a UX Writer, Content Designer, or Copywriter:

Hemmingway

Hemingway App is a great readability tool; it identifies the hard-to-read sentences in your copy, helping you to make your content less complex, aiming to make it simple enough that a four-grade student can understand. You may not need your copy to be too simple to that level; you can if your audience is all at a certain level of expertise, but still, the Hemingway App can help spot spelling and grammar mistakes.

Frontitude

This is more than just a word process. It helps you manage your writing projects. You can create, organize, and manage your digital product content while collaborating with your team members. Frontitude can be used as a design tool integration with Figma, Adobe XD, or Sketch to share your design ideas with everyone to get the design and edit content in the Frontitude app on the design and share it with the UX designers and PMs to get accurate feedback on your content. Its multi-language support can help translate your copy into multiple languages and store it in your workspace.

Google Docs

The famous word processor from Google. A simple blank paper doc that helps you write with a set of writing tools and features to create, style, store, and architect your content easily. If you want a secure collaborative environment and easy-to-use tool, Google Docs is the one for you.





Readable

An online toolkit to test your content readability and get insights on what you need to improve. You can be your own judge and measure your copy before sharing it with stakeholders. Just past your copy, see its readability score and the sentences that need to be improved, whether those are considered long sentences, grammatically wrong, or have a spelling issue. Readable will highlight it and tell you what the problem is.


Miro

One of the best UX tools your team can have. It is a digital whiteboard collaboration platform that helps the entire team share ideas with others and collaborate remotely with its online chat and video call features.

It can be used for brainstorming, wireframing, or even note-taking.

Miro can also be used as an integration with tools like Google Docs, Adobe, and others.


InVision Write App: InVision is a UX Designers tool, but to improve the collaboration between UX Designers and UX Writers, they developed the InVision Write App.

Now, Devs and UX Designers use the Studio app to design web pages and applications. 

UX Writers, Content Designers, and copywriters use InVision Write App to write content in the Write mode. This content will be reflected in the Studio version. 

Creating a seamless collaboration experience between the Content, Design, and Dev teams.


Figma

The famous design tool. Figma is a collaborative design tool that helps Product Designers design, prototype, develop, and collect feedback in one single platform.

Figma was initially built for designers, but by the time, they had to adapt to the market needs and integrate UX Writers in the design process by giving UX Writers access to write content on the visual layers in a design project and getting designers and writers to work together on the Figma design platform; this may require some learning curve to using Figma effectively for UX writing.


Notion

Basically, it’s a productivity and organization tool with multipurpose use. It’s not specialized in writing or any other UX team specialty. 

You can use its different pre-built templates and features to your advantage for note-taking, documentation, planning, etc.


Grammarly

A cloud-based text editor. It helps you write a clear, compelling copy. Besides detecting grammar and spelling mistakes, suggesting replacements for the identified errors, and allowing you to customize their style, tone, and context-specific language, it also detects plagiarism. It shows how much of your copy matches an existing copy on the web.

What’s wrong with the UX Writing tools?

If we take a deep dive into this list of tools, we can see how the industry still sees UX Writers and Content designers as “wordsmith”, a low impact team members who can do their part of the job anywhere, anytime, without necessarily giving them much context about design and business goal.

To make my point clear, these tools can be categorized into 3 groups:

  • Writing Aid/ Readability tools: Hemmingway App, Grammarly, Readable, and Thesaurus. 

  • Editors/Word processors: Google Docs and Notion.

  • UX-focused tools: Frontitude, InVision Write App, Miro, and Figma.


Almost none of these tools were built, with UX writing being at the core of their product design process.


Writing Aid/ Readability tools

These tools were built for anyone who writes, whether they write for an app, an email to their customer, or an essay for a school. 

The main goal of these tools is to make your copy readable based on academic and linguistic rules.

Editors/Word processors

This category simply provides a blank writing space to draft and store your words. 

The main goal here is to type copy only, Design context is not a variable here. Using these tools, you will be writing content totally detached from the design.

UX-focused tools

We can say that this category is the one that went close enough to what UX writers need as a tool. Using these tools, you can have a context about what design structure you are writing for.

However, the problem with this category is that they are initially UX design with a UX writing option. They were built for other UX team members, especially UX Designers.
This approach either makes UX Writers limited in what they can do. They will be always relying on other team members to let them do their job, waiting for UX designers to finish all design phases and share with them the prototype at the last minute to fill in the words. Or they have to spend a lot of time learning how to use that UX design tool so they can work on content without causing any harm to their teammates' work.

The common problem here is that there’s no real UX Writing platform.
UX Writers and Content Designers need a tool that puts them at the heart of the process, where they can be more appreciated and involved from day 0 of the project.



Punkt is here for you:  The all-in-one UX Writing / Content Design Tool 

Punkt is your UX Writing tool with a suite of planning and structuring tools, designer mode, and publishing API, all in one place to help you gather all your product design team (UX Writers, Content Designers, Content Strategists, UX/UI Designers, UX Researchers, Product Managers, and even devs) to work synchronically and collaboratively along the whole process, from early ideation to production live websites and apps.

It provides you with all the tools you need for your product to be born or grown.

Invite all your team members to plan, structure, and design with content in a synched process. No more disconnected work. It’s time to let all your teams and departments collaborate, with nothing standing in the way. You can do it all in one place.

  • Research and analyze users' persona

  • Structure and put the journey strategy 

  • Prepare guidance and rules

  • Design your content

Put content at the heart of your entire design process with a suite of UX tools.
Get instant feedback from your designers, engineers, PM, and stakeholders to keep improving the product with no time wasted waiting for other team members to finish their tasks so you can then access the design. Admins can approve the team's work to keep the project organized.

Punkt put UX Writers / Content Designers in the front seat

We strongly believe that:

  • UX Writing/content design must be considered and involved during the earliest product design and development phases. And not at all treat it as an afterthought.

  • UX Writers / Content Designers have the right to test, improve, and evolve their product’s messaging with the design accessible to their hands.

  •  Content is written to be felt. So, UX Writers / Content Designers need to be part of conceptualizing and architecting the product along with other product team members.

  • UX Writers / Content Designers are able to take the roles of product managers or project managers.

  • It’s time for UX Writers and content Designers to lead the process.

  • Designers, Developers, and the rest of the team will love UX Writers and content Designers more with this new process.

  • Finally, the user needs will match the business goal for the first time by making everyone a part of the product design process.

  • Content should be well positioned within an interface’s design hierarchy. 

Let’s break the walls of silos 

Punkt believes that your UX team can be full of amazing talents that haven’t yet proven what they can really do; blame it on the silo process. The current product design process always makes UX Writers wait for the design to be done without being involved in any step of the process. 

A UX Writer's job shouldn’t start after the app or website’s design is ready, as they can help conceptualize and architect information along with designers and UX Researchers before they start typing the final copy draft. They should be more involved in the early stages of wireframing and design.

Adopting an old waterfall process where the projects go from one team to another with little to no communication. That always created a lot of confusion, chaos, and misalignments.

Not involving your UX Writers in the process from the early stages makes the whole team deal with a lot of problems:

  • Conflicting copies everywhere

  • Assets all over the place, chaos time baby!

  • Who wrote this copy, why is the tone different here, and for what reason?

  • ​​Not knowing who made the edits, the designer or the developer!

  • Feedback slipping through the cracks

  • Treating content like the icing on a cake

  • No collaboration between the teams

  • Too many places to look at with so little context

  • feeling disconnected, disorganized, and completely lost


This is a result of how product teams work. Let's look at a typical Product Design Team:

  • The UX do the wireframes/ prototypes

  • The Content Team writes the copy

  • The Designers do the UI

  • The Devs do the production


Mash it all together, hoping for the best! 🙏🏻

Designers copying content from Google Docs and dropping it in the design and hoping they end up unified and fitting the appropriate spaces provided by the UX writers beforehand. Well, good luck with that!

99% of the time, you'll find a bunch of inconsistencies. Thus, it will require a lot of re-writes to match the layout and the intended message. This process is repeatedly happening for every type of project, no matter the team size, nor the design system used. Let's all say it out loud! Our process is completely fucked up!

​​No one wants to work in silos anymore! It's inefficient and doesn't produce the best results!

Punkt strives to break down walls separating departments, bringing teams together under a unified vision, all focused on a shared business objective. 

The mission is to create an atmosphere where everyone has a voice in product design choices, bolstering collaboration and effectiveness. This is achieved by deeply understanding the target audience, rigorously testing concepts, basing decisions on thorough research, and consistently delivering an exceptional user experience.

We need to bridge the gap between Content Strategy and UX Design.

Punkt bridging the gap between Content Strategy and UX Design

Looking for a tool, a platform, or a process to bridge the big gap between Content Strategy and UX Design, from early ideation to production live websites and apps, was a tedious challenge.

Trying dozens of tools, that either feels clunky, or super duper specialized that covers only a tiny piece of the entire product dev lifecycle.  We took the initiative to come up with a solid combination that focuses only on leveraging the content strategy value first.

And after a couple of years of trial and error, sweat, and tears, on behalf of my small team, I'm super proud to introduce you to Punkt.

Punkt is a redo, a rethink, a simplified, potent reintroduction of how we do UX the correct way, putting content in the pilot seat. A fresh start, the way it should be.

So let’s join forces and start designing with content from day one.

Punkt was built not to leave anyone outside

Punkt is coming to destroy all the walls between product teams and get everyone involved in the product design process from the start and through the process. Especially the ones who were treated as outsiders and left behind, waiting for PMs and UX designers to finish their tasks, like UX Writers and Devs.

Before Punkt, engineers and UX Writers were outsiders. They had no idea what was going on in the process. They used to get the prototype, fill it with the content, and build the product. 

  • Planning and research: Plan and structure your content with the right UX tools.

Punkt comes loaded with a suite of UX tools that help design and structure your products, define user flows, and build information architecture, site maps, and flowcharts. 


Keep track of your workflow progress, and assign tasks in real-time with your team.

  • Designing with content: Bring your content to life. Share, Test, and Iterate together.

With Punkt, you can make prototypes for any screen size and product type. In the designer mode, UX Writers and designers can collaborate and combine their efforts on the same page to design content while avoiding redoing things.

  • Publish and sync in no time: Store, edit, and publish your content anywhere.

Sync your content with all the major platforms and tools your team uses. Export your wireframes directly to Figma, and keep the copy constantly synced without bothering the designers. On top of that, our API gives your engineering team endless possibilities to play with content.

Using Punkt doesn't mean you need to sacrifice your design tools

Definitely not a trade-off for your sweet Figma or Adobe XD. You don’t need to sacrifice your design tools to switch Punkt. We are not here to change how you work; we just want to improve it with better content and give it more value in the product design process.
We want to break the mold and design with content from day one. And let you worry less about different screen sizes or platforms and focus on what matters most to your users. Punkt produces content that is

100% platform or Screen neutral and not bound by a particular style or platform.

Our integrations work natively within your favorite tools, + our API lets you tailor your workflow to your specific needs.

Takeaways:

  • There is no real UX Writing platform. No tool that puts the UX Writers at the heart of the process.

  • Good UX Writing is your key to delivering a consistent, easy-to-use product.

  • The UX Writer needs to be aware of every little detail of the product pages, screens, user flows, and CTAs.

  • UX Writing  /  Content Design isn’t reaching its full potential because of the silo process. 

  • A UX Writer's job shouldn’t start after the app or website’s design is ready.

  • UX Writers / Content Designers can help architecting information along with designers and UX Researchers.

  • Punkt is a rethink of how we do UX the right way, putting content in the pilot seat.

  • From the start, Punkt is coming to get everyone involved in the product design process.

  • You don’t need to sacrifice your design tools to switch Punkt. 

  • Punkt is not here to change how you work. It just wants to improve it with better content.

TLDR: What is this about?

  • What’s the role of a UX Writer in a UX Team?

  • The best UX Writing tools

  • What’s wrong with the UX Writing tools?

  • Punkt is here for you:  The all-in-one UX Writing / Content Design Tool 

  • Punkt put UX Writers / Content Designers in the front seat

  • Let’s  break the walls of silos 

  • Punkt bridging the gap between Content Strategy and UX Design

  • Punkt was built not to leave anyone outside

  • Using Punkt doesn't mean you need to sacrifice your design tools


What’s the role of a UX Writer in a UX Team?

If you still think of content as just words that you can tell your Product Designers to do on the go, you may need to see this:

Laura Costantino is giving us two perspectives on doing content.

Letting the PM or UX designer write some words within the delivered design and the perspective of a Content designer or UX Writer doing it.

In this post, Costantino highlights all the steps and factors a UX Writer and Content Designer considers and follows to deliver you what one might call “it’s just words.” 

It’s an entire process that aims day to improve the user experience, making it simple and efficient for a user to get information and interact with the product with the minimum effort and get the goal desired.

In this article, we will share the tools UX Writers use to work on their copy and improve the product copy.
And we will spot the light on how UX Writers can deal with the steps before writing: UX research, understanding the audience, information architecture, checking existing content, etc. 

The best UX Writing tools

The fact that you are reading this article makes me assume that you are or have searched  “UX Writing Tools” trying to find a tool to do the UX Writing job.
If you didn’t, let me save you time and share with you some of the best tools that can help you do your job if you are a UX Writer, Content Designer, or Copywriter:

Hemmingway

Hemingway App is a great readability tool; it identifies the hard-to-read sentences in your copy, helping you to make your content less complex, aiming to make it simple enough that a four-grade student can understand. You may not need your copy to be too simple to that level; you can if your audience is all at a certain level of expertise, but still, the Hemingway App can help spot spelling and grammar mistakes.

Frontitude

This is more than just a word process. It helps you manage your writing projects. You can create, organize, and manage your digital product content while collaborating with your team members. Frontitude can be used as a design tool integration with Figma, Adobe XD, or Sketch to share your design ideas with everyone to get the design and edit content in the Frontitude app on the design and share it with the UX designers and PMs to get accurate feedback on your content. Its multi-language support can help translate your copy into multiple languages and store it in your workspace.

Google Docs

The famous word processor from Google. A simple blank paper doc that helps you write with a set of writing tools and features to create, style, store, and architect your content easily. If you want a secure collaborative environment and easy-to-use tool, Google Docs is the one for you.





Readable

An online toolkit to test your content readability and get insights on what you need to improve. You can be your own judge and measure your copy before sharing it with stakeholders. Just past your copy, see its readability score and the sentences that need to be improved, whether those are considered long sentences, grammatically wrong, or have a spelling issue. Readable will highlight it and tell you what the problem is.


Miro

One of the best UX tools your team can have. It is a digital whiteboard collaboration platform that helps the entire team share ideas with others and collaborate remotely with its online chat and video call features.

It can be used for brainstorming, wireframing, or even note-taking.

Miro can also be used as an integration with tools like Google Docs, Adobe, and others.


InVision Write App: InVision is a UX Designers tool, but to improve the collaboration between UX Designers and UX Writers, they developed the InVision Write App.

Now, Devs and UX Designers use the Studio app to design web pages and applications. 

UX Writers, Content Designers, and copywriters use InVision Write App to write content in the Write mode. This content will be reflected in the Studio version. 

Creating a seamless collaboration experience between the Content, Design, and Dev teams.


Figma

The famous design tool. Figma is a collaborative design tool that helps Product Designers design, prototype, develop, and collect feedback in one single platform.

Figma was initially built for designers, but by the time, they had to adapt to the market needs and integrate UX Writers in the design process by giving UX Writers access to write content on the visual layers in a design project and getting designers and writers to work together on the Figma design platform; this may require some learning curve to using Figma effectively for UX writing.


Notion

Basically, it’s a productivity and organization tool with multipurpose use. It’s not specialized in writing or any other UX team specialty. 

You can use its different pre-built templates and features to your advantage for note-taking, documentation, planning, etc.


Grammarly

A cloud-based text editor. It helps you write a clear, compelling copy. Besides detecting grammar and spelling mistakes, suggesting replacements for the identified errors, and allowing you to customize their style, tone, and context-specific language, it also detects plagiarism. It shows how much of your copy matches an existing copy on the web.

What’s wrong with the UX Writing tools?

If we take a deep dive into this list of tools, we can see how the industry still sees UX Writers and Content designers as “wordsmith”, a low impact team members who can do their part of the job anywhere, anytime, without necessarily giving them much context about design and business goal.

To make my point clear, these tools can be categorized into 3 groups:

  • Writing Aid/ Readability tools: Hemmingway App, Grammarly, Readable, and Thesaurus. 

  • Editors/Word processors: Google Docs and Notion.

  • UX-focused tools: Frontitude, InVision Write App, Miro, and Figma.


Almost none of these tools were built, with UX writing being at the core of their product design process.


Writing Aid/ Readability tools

These tools were built for anyone who writes, whether they write for an app, an email to their customer, or an essay for a school. 

The main goal of these tools is to make your copy readable based on academic and linguistic rules.

Editors/Word processors

This category simply provides a blank writing space to draft and store your words. 

The main goal here is to type copy only, Design context is not a variable here. Using these tools, you will be writing content totally detached from the design.

UX-focused tools

We can say that this category is the one that went close enough to what UX writers need as a tool. Using these tools, you can have a context about what design structure you are writing for.

However, the problem with this category is that they are initially UX design with a UX writing option. They were built for other UX team members, especially UX Designers.
This approach either makes UX Writers limited in what they can do. They will be always relying on other team members to let them do their job, waiting for UX designers to finish all design phases and share with them the prototype at the last minute to fill in the words. Or they have to spend a lot of time learning how to use that UX design tool so they can work on content without causing any harm to their teammates' work.

The common problem here is that there’s no real UX Writing platform.
UX Writers and Content Designers need a tool that puts them at the heart of the process, where they can be more appreciated and involved from day 0 of the project.



Punkt is here for you:  The all-in-one UX Writing / Content Design Tool 

Punkt is your UX Writing tool with a suite of planning and structuring tools, designer mode, and publishing API, all in one place to help you gather all your product design team (UX Writers, Content Designers, Content Strategists, UX/UI Designers, UX Researchers, Product Managers, and even devs) to work synchronically and collaboratively along the whole process, from early ideation to production live websites and apps.

It provides you with all the tools you need for your product to be born or grown.

Invite all your team members to plan, structure, and design with content in a synched process. No more disconnected work. It’s time to let all your teams and departments collaborate, with nothing standing in the way. You can do it all in one place.

  • Research and analyze users' persona

  • Structure and put the journey strategy 

  • Prepare guidance and rules

  • Design your content

Put content at the heart of your entire design process with a suite of UX tools.
Get instant feedback from your designers, engineers, PM, and stakeholders to keep improving the product with no time wasted waiting for other team members to finish their tasks so you can then access the design. Admins can approve the team's work to keep the project organized.

Punkt put UX Writers / Content Designers in the front seat

We strongly believe that:

  • UX Writing/content design must be considered and involved during the earliest product design and development phases. And not at all treat it as an afterthought.

  • UX Writers / Content Designers have the right to test, improve, and evolve their product’s messaging with the design accessible to their hands.

  •  Content is written to be felt. So, UX Writers / Content Designers need to be part of conceptualizing and architecting the product along with other product team members.

  • UX Writers / Content Designers are able to take the roles of product managers or project managers.

  • It’s time for UX Writers and content Designers to lead the process.

  • Designers, Developers, and the rest of the team will love UX Writers and content Designers more with this new process.

  • Finally, the user needs will match the business goal for the first time by making everyone a part of the product design process.

  • Content should be well positioned within an interface’s design hierarchy. 

Let’s break the walls of silos 

Punkt believes that your UX team can be full of amazing talents that haven’t yet proven what they can really do; blame it on the silo process. The current product design process always makes UX Writers wait for the design to be done without being involved in any step of the process. 

A UX Writer's job shouldn’t start after the app or website’s design is ready, as they can help conceptualize and architect information along with designers and UX Researchers before they start typing the final copy draft. They should be more involved in the early stages of wireframing and design.

Adopting an old waterfall process where the projects go from one team to another with little to no communication. That always created a lot of confusion, chaos, and misalignments.

Not involving your UX Writers in the process from the early stages makes the whole team deal with a lot of problems:

  • Conflicting copies everywhere

  • Assets all over the place, chaos time baby!

  • Who wrote this copy, why is the tone different here, and for what reason?

  • ​​Not knowing who made the edits, the designer or the developer!

  • Feedback slipping through the cracks

  • Treating content like the icing on a cake

  • No collaboration between the teams

  • Too many places to look at with so little context

  • feeling disconnected, disorganized, and completely lost


This is a result of how product teams work. Let's look at a typical Product Design Team:

  • The UX do the wireframes/ prototypes

  • The Content Team writes the copy

  • The Designers do the UI

  • The Devs do the production


Mash it all together, hoping for the best! 🙏🏻

Designers copying content from Google Docs and dropping it in the design and hoping they end up unified and fitting the appropriate spaces provided by the UX writers beforehand. Well, good luck with that!

99% of the time, you'll find a bunch of inconsistencies. Thus, it will require a lot of re-writes to match the layout and the intended message. This process is repeatedly happening for every type of project, no matter the team size, nor the design system used. Let's all say it out loud! Our process is completely fucked up!

​​No one wants to work in silos anymore! It's inefficient and doesn't produce the best results!

Punkt strives to break down walls separating departments, bringing teams together under a unified vision, all focused on a shared business objective. 

The mission is to create an atmosphere where everyone has a voice in product design choices, bolstering collaboration and effectiveness. This is achieved by deeply understanding the target audience, rigorously testing concepts, basing decisions on thorough research, and consistently delivering an exceptional user experience.

We need to bridge the gap between Content Strategy and UX Design.

Punkt bridging the gap between Content Strategy and UX Design

Looking for a tool, a platform, or a process to bridge the big gap between Content Strategy and UX Design, from early ideation to production live websites and apps, was a tedious challenge.

Trying dozens of tools, that either feels clunky, or super duper specialized that covers only a tiny piece of the entire product dev lifecycle.  We took the initiative to come up with a solid combination that focuses only on leveraging the content strategy value first.

And after a couple of years of trial and error, sweat, and tears, on behalf of my small team, I'm super proud to introduce you to Punkt.

Punkt is a redo, a rethink, a simplified, potent reintroduction of how we do UX the correct way, putting content in the pilot seat. A fresh start, the way it should be.

So let’s join forces and start designing with content from day one.

Punkt was built not to leave anyone outside

Punkt is coming to destroy all the walls between product teams and get everyone involved in the product design process from the start and through the process. Especially the ones who were treated as outsiders and left behind, waiting for PMs and UX designers to finish their tasks, like UX Writers and Devs.

Before Punkt, engineers and UX Writers were outsiders. They had no idea what was going on in the process. They used to get the prototype, fill it with the content, and build the product. 

  • Planning and research: Plan and structure your content with the right UX tools.

Punkt comes loaded with a suite of UX tools that help design and structure your products, define user flows, and build information architecture, site maps, and flowcharts. 


Keep track of your workflow progress, and assign tasks in real-time with your team.

  • Designing with content: Bring your content to life. Share, Test, and Iterate together.

With Punkt, you can make prototypes for any screen size and product type. In the designer mode, UX Writers and designers can collaborate and combine their efforts on the same page to design content while avoiding redoing things.

  • Publish and sync in no time: Store, edit, and publish your content anywhere.

Sync your content with all the major platforms and tools your team uses. Export your wireframes directly to Figma, and keep the copy constantly synced without bothering the designers. On top of that, our API gives your engineering team endless possibilities to play with content.

Using Punkt doesn't mean you need to sacrifice your design tools

Definitely not a trade-off for your sweet Figma or Adobe XD. You don’t need to sacrifice your design tools to switch Punkt. We are not here to change how you work; we just want to improve it with better content and give it more value in the product design process.
We want to break the mold and design with content from day one. And let you worry less about different screen sizes or platforms and focus on what matters most to your users. Punkt produces content that is

100% platform or Screen neutral and not bound by a particular style or platform.

Our integrations work natively within your favorite tools, + our API lets you tailor your workflow to your specific needs.

Takeaways:

  • There is no real UX Writing platform. No tool that puts the UX Writers at the heart of the process.

  • Good UX Writing is your key to delivering a consistent, easy-to-use product.

  • The UX Writer needs to be aware of every little detail of the product pages, screens, user flows, and CTAs.

  • UX Writing  /  Content Design isn’t reaching its full potential because of the silo process. 

  • A UX Writer's job shouldn’t start after the app or website’s design is ready.

  • UX Writers / Content Designers can help architecting information along with designers and UX Researchers.

  • Punkt is a rethink of how we do UX the right way, putting content in the pilot seat.

  • From the start, Punkt is coming to get everyone involved in the product design process.

  • You don’t need to sacrifice your design tools to switch Punkt. 

  • Punkt is not here to change how you work. It just wants to improve it with better content.

TLDR: What is this about?

  • What’s the role of a UX Writer in a UX Team?

  • The best UX Writing tools

  • What’s wrong with the UX Writing tools?

  • Punkt is here for you:  The all-in-one UX Writing / Content Design Tool 

  • Punkt put UX Writers / Content Designers in the front seat

  • Let’s  break the walls of silos 

  • Punkt bridging the gap between Content Strategy and UX Design

  • Punkt was built not to leave anyone outside

  • Using Punkt doesn't mean you need to sacrifice your design tools


What’s the role of a UX Writer in a UX Team?

If you still think of content as just words that you can tell your Product Designers to do on the go, you may need to see this:

Laura Costantino is giving us two perspectives on doing content.

Letting the PM or UX designer write some words within the delivered design and the perspective of a Content designer or UX Writer doing it.

In this post, Costantino highlights all the steps and factors a UX Writer and Content Designer considers and follows to deliver you what one might call “it’s just words.” 

It’s an entire process that aims day to improve the user experience, making it simple and efficient for a user to get information and interact with the product with the minimum effort and get the goal desired.

In this article, we will share the tools UX Writers use to work on their copy and improve the product copy.
And we will spot the light on how UX Writers can deal with the steps before writing: UX research, understanding the audience, information architecture, checking existing content, etc. 

The best UX Writing tools

The fact that you are reading this article makes me assume that you are or have searched  “UX Writing Tools” trying to find a tool to do the UX Writing job.
If you didn’t, let me save you time and share with you some of the best tools that can help you do your job if you are a UX Writer, Content Designer, or Copywriter:

Hemmingway

Hemingway App is a great readability tool; it identifies the hard-to-read sentences in your copy, helping you to make your content less complex, aiming to make it simple enough that a four-grade student can understand. You may not need your copy to be too simple to that level; you can if your audience is all at a certain level of expertise, but still, the Hemingway App can help spot spelling and grammar mistakes.

Frontitude

This is more than just a word process. It helps you manage your writing projects. You can create, organize, and manage your digital product content while collaborating with your team members. Frontitude can be used as a design tool integration with Figma, Adobe XD, or Sketch to share your design ideas with everyone to get the design and edit content in the Frontitude app on the design and share it with the UX designers and PMs to get accurate feedback on your content. Its multi-language support can help translate your copy into multiple languages and store it in your workspace.

Google Docs

The famous word processor from Google. A simple blank paper doc that helps you write with a set of writing tools and features to create, style, store, and architect your content easily. If you want a secure collaborative environment and easy-to-use tool, Google Docs is the one for you.





Readable

An online toolkit to test your content readability and get insights on what you need to improve. You can be your own judge and measure your copy before sharing it with stakeholders. Just past your copy, see its readability score and the sentences that need to be improved, whether those are considered long sentences, grammatically wrong, or have a spelling issue. Readable will highlight it and tell you what the problem is.


Miro

One of the best UX tools your team can have. It is a digital whiteboard collaboration platform that helps the entire team share ideas with others and collaborate remotely with its online chat and video call features.

It can be used for brainstorming, wireframing, or even note-taking.

Miro can also be used as an integration with tools like Google Docs, Adobe, and others.


InVision Write App: InVision is a UX Designers tool, but to improve the collaboration between UX Designers and UX Writers, they developed the InVision Write App.

Now, Devs and UX Designers use the Studio app to design web pages and applications. 

UX Writers, Content Designers, and copywriters use InVision Write App to write content in the Write mode. This content will be reflected in the Studio version. 

Creating a seamless collaboration experience between the Content, Design, and Dev teams.


Figma

The famous design tool. Figma is a collaborative design tool that helps Product Designers design, prototype, develop, and collect feedback in one single platform.

Figma was initially built for designers, but by the time, they had to adapt to the market needs and integrate UX Writers in the design process by giving UX Writers access to write content on the visual layers in a design project and getting designers and writers to work together on the Figma design platform; this may require some learning curve to using Figma effectively for UX writing.


Notion

Basically, it’s a productivity and organization tool with multipurpose use. It’s not specialized in writing or any other UX team specialty. 

You can use its different pre-built templates and features to your advantage for note-taking, documentation, planning, etc.


Grammarly

A cloud-based text editor. It helps you write a clear, compelling copy. Besides detecting grammar and spelling mistakes, suggesting replacements for the identified errors, and allowing you to customize their style, tone, and context-specific language, it also detects plagiarism. It shows how much of your copy matches an existing copy on the web.

What’s wrong with the UX Writing tools?

If we take a deep dive into this list of tools, we can see how the industry still sees UX Writers and Content designers as “wordsmith”, a low impact team members who can do their part of the job anywhere, anytime, without necessarily giving them much context about design and business goal.

To make my point clear, these tools can be categorized into 3 groups:

  • Writing Aid/ Readability tools: Hemmingway App, Grammarly, Readable, and Thesaurus. 

  • Editors/Word processors: Google Docs and Notion.

  • UX-focused tools: Frontitude, InVision Write App, Miro, and Figma.


Almost none of these tools were built, with UX writing being at the core of their product design process.


Writing Aid/ Readability tools

These tools were built for anyone who writes, whether they write for an app, an email to their customer, or an essay for a school. 

The main goal of these tools is to make your copy readable based on academic and linguistic rules.

Editors/Word processors

This category simply provides a blank writing space to draft and store your words. 

The main goal here is to type copy only, Design context is not a variable here. Using these tools, you will be writing content totally detached from the design.

UX-focused tools

We can say that this category is the one that went close enough to what UX writers need as a tool. Using these tools, you can have a context about what design structure you are writing for.

However, the problem with this category is that they are initially UX design with a UX writing option. They were built for other UX team members, especially UX Designers.
This approach either makes UX Writers limited in what they can do. They will be always relying on other team members to let them do their job, waiting for UX designers to finish all design phases and share with them the prototype at the last minute to fill in the words. Or they have to spend a lot of time learning how to use that UX design tool so they can work on content without causing any harm to their teammates' work.

The common problem here is that there’s no real UX Writing platform.
UX Writers and Content Designers need a tool that puts them at the heart of the process, where they can be more appreciated and involved from day 0 of the project.



Punkt is here for you:  The all-in-one UX Writing / Content Design Tool 

Punkt is your UX Writing tool with a suite of planning and structuring tools, designer mode, and publishing API, all in one place to help you gather all your product design team (UX Writers, Content Designers, Content Strategists, UX/UI Designers, UX Researchers, Product Managers, and even devs) to work synchronically and collaboratively along the whole process, from early ideation to production live websites and apps.

It provides you with all the tools you need for your product to be born or grown.

Invite all your team members to plan, structure, and design with content in a synched process. No more disconnected work. It’s time to let all your teams and departments collaborate, with nothing standing in the way. You can do it all in one place.

  • Research and analyze users' persona

  • Structure and put the journey strategy 

  • Prepare guidance and rules

  • Design your content

Put content at the heart of your entire design process with a suite of UX tools.
Get instant feedback from your designers, engineers, PM, and stakeholders to keep improving the product with no time wasted waiting for other team members to finish their tasks so you can then access the design. Admins can approve the team's work to keep the project organized.

Punkt put UX Writers / Content Designers in the front seat

We strongly believe that:

  • UX Writing/content design must be considered and involved during the earliest product design and development phases. And not at all treat it as an afterthought.

  • UX Writers / Content Designers have the right to test, improve, and evolve their product’s messaging with the design accessible to their hands.

  •  Content is written to be felt. So, UX Writers / Content Designers need to be part of conceptualizing and architecting the product along with other product team members.

  • UX Writers / Content Designers are able to take the roles of product managers or project managers.

  • It’s time for UX Writers and content Designers to lead the process.

  • Designers, Developers, and the rest of the team will love UX Writers and content Designers more with this new process.

  • Finally, the user needs will match the business goal for the first time by making everyone a part of the product design process.

  • Content should be well positioned within an interface’s design hierarchy. 

Let’s break the walls of silos 

Punkt believes that your UX team can be full of amazing talents that haven’t yet proven what they can really do; blame it on the silo process. The current product design process always makes UX Writers wait for the design to be done without being involved in any step of the process. 

A UX Writer's job shouldn’t start after the app or website’s design is ready, as they can help conceptualize and architect information along with designers and UX Researchers before they start typing the final copy draft. They should be more involved in the early stages of wireframing and design.

Adopting an old waterfall process where the projects go from one team to another with little to no communication. That always created a lot of confusion, chaos, and misalignments.

Not involving your UX Writers in the process from the early stages makes the whole team deal with a lot of problems:

  • Conflicting copies everywhere

  • Assets all over the place, chaos time baby!

  • Who wrote this copy, why is the tone different here, and for what reason?

  • ​​Not knowing who made the edits, the designer or the developer!

  • Feedback slipping through the cracks

  • Treating content like the icing on a cake

  • No collaboration between the teams

  • Too many places to look at with so little context

  • feeling disconnected, disorganized, and completely lost


This is a result of how product teams work. Let's look at a typical Product Design Team:

  • The UX do the wireframes/ prototypes

  • The Content Team writes the copy

  • The Designers do the UI

  • The Devs do the production


Mash it all together, hoping for the best! 🙏🏻

Designers copying content from Google Docs and dropping it in the design and hoping they end up unified and fitting the appropriate spaces provided by the UX writers beforehand. Well, good luck with that!

99% of the time, you'll find a bunch of inconsistencies. Thus, it will require a lot of re-writes to match the layout and the intended message. This process is repeatedly happening for every type of project, no matter the team size, nor the design system used. Let's all say it out loud! Our process is completely fucked up!

​​No one wants to work in silos anymore! It's inefficient and doesn't produce the best results!

Punkt strives to break down walls separating departments, bringing teams together under a unified vision, all focused on a shared business objective. 

The mission is to create an atmosphere where everyone has a voice in product design choices, bolstering collaboration and effectiveness. This is achieved by deeply understanding the target audience, rigorously testing concepts, basing decisions on thorough research, and consistently delivering an exceptional user experience.

We need to bridge the gap between Content Strategy and UX Design.

Punkt bridging the gap between Content Strategy and UX Design

Looking for a tool, a platform, or a process to bridge the big gap between Content Strategy and UX Design, from early ideation to production live websites and apps, was a tedious challenge.

Trying dozens of tools, that either feels clunky, or super duper specialized that covers only a tiny piece of the entire product dev lifecycle.  We took the initiative to come up with a solid combination that focuses only on leveraging the content strategy value first.

And after a couple of years of trial and error, sweat, and tears, on behalf of my small team, I'm super proud to introduce you to Punkt.

Punkt is a redo, a rethink, a simplified, potent reintroduction of how we do UX the correct way, putting content in the pilot seat. A fresh start, the way it should be.

So let’s join forces and start designing with content from day one.

Punkt was built not to leave anyone outside

Punkt is coming to destroy all the walls between product teams and get everyone involved in the product design process from the start and through the process. Especially the ones who were treated as outsiders and left behind, waiting for PMs and UX designers to finish their tasks, like UX Writers and Devs.

Before Punkt, engineers and UX Writers were outsiders. They had no idea what was going on in the process. They used to get the prototype, fill it with the content, and build the product. 

  • Planning and research: Plan and structure your content with the right UX tools.

Punkt comes loaded with a suite of UX tools that help design and structure your products, define user flows, and build information architecture, site maps, and flowcharts. 


Keep track of your workflow progress, and assign tasks in real-time with your team.

  • Designing with content: Bring your content to life. Share, Test, and Iterate together.

With Punkt, you can make prototypes for any screen size and product type. In the designer mode, UX Writers and designers can collaborate and combine their efforts on the same page to design content while avoiding redoing things.

  • Publish and sync in no time: Store, edit, and publish your content anywhere.

Sync your content with all the major platforms and tools your team uses. Export your wireframes directly to Figma, and keep the copy constantly synced without bothering the designers. On top of that, our API gives your engineering team endless possibilities to play with content.

Using Punkt doesn't mean you need to sacrifice your design tools

Definitely not a trade-off for your sweet Figma or Adobe XD. You don’t need to sacrifice your design tools to switch Punkt. We are not here to change how you work; we just want to improve it with better content and give it more value in the product design process.
We want to break the mold and design with content from day one. And let you worry less about different screen sizes or platforms and focus on what matters most to your users. Punkt produces content that is

100% platform or Screen neutral and not bound by a particular style or platform.

Our integrations work natively within your favorite tools, + our API lets you tailor your workflow to your specific needs.

Takeaways:

  • There is no real UX Writing platform. No tool that puts the UX Writers at the heart of the process.

  • Good UX Writing is your key to delivering a consistent, easy-to-use product.

  • The UX Writer needs to be aware of every little detail of the product pages, screens, user flows, and CTAs.

  • UX Writing  /  Content Design isn’t reaching its full potential because of the silo process. 

  • A UX Writer's job shouldn’t start after the app or website’s design is ready.

  • UX Writers / Content Designers can help architecting information along with designers and UX Researchers.

  • Punkt is a rethink of how we do UX the right way, putting content in the pilot seat.

  • From the start, Punkt is coming to get everyone involved in the product design process.

  • You don’t need to sacrifice your design tools to switch Punkt. 

  • Punkt is not here to change how you work. It just wants to improve it with better content.

TLDR: What is this about?

  • What’s the role of a UX Writer in a UX Team?

  • The best UX Writing tools

  • What’s wrong with the UX Writing tools?

  • Punkt is here for you:  The all-in-one UX Writing / Content Design Tool 

  • Punkt put UX Writers / Content Designers in the front seat

  • Let’s  break the walls of silos 

  • Punkt bridging the gap between Content Strategy and UX Design

  • Punkt was built not to leave anyone outside

  • Using Punkt doesn't mean you need to sacrifice your design tools


What’s the role of a UX Writer in a UX Team?

If you still think of content as just words that you can tell your Product Designers to do on the go, you may need to see this:

Laura Costantino is giving us two perspectives on doing content.

Letting the PM or UX designer write some words within the delivered design and the perspective of a Content designer or UX Writer doing it.

In this post, Costantino highlights all the steps and factors a UX Writer and Content Designer considers and follows to deliver you what one might call “it’s just words.” 

It’s an entire process that aims day to improve the user experience, making it simple and efficient for a user to get information and interact with the product with the minimum effort and get the goal desired.

In this article, we will share the tools UX Writers use to work on their copy and improve the product copy.
And we will spot the light on how UX Writers can deal with the steps before writing: UX research, understanding the audience, information architecture, checking existing content, etc. 

The best UX Writing tools

The fact that you are reading this article makes me assume that you are or have searched  “UX Writing Tools” trying to find a tool to do the UX Writing job.
If you didn’t, let me save you time and share with you some of the best tools that can help you do your job if you are a UX Writer, Content Designer, or Copywriter:

Hemmingway

Hemingway App is a great readability tool; it identifies the hard-to-read sentences in your copy, helping you to make your content less complex, aiming to make it simple enough that a four-grade student can understand. You may not need your copy to be too simple to that level; you can if your audience is all at a certain level of expertise, but still, the Hemingway App can help spot spelling and grammar mistakes.

Frontitude

This is more than just a word process. It helps you manage your writing projects. You can create, organize, and manage your digital product content while collaborating with your team members. Frontitude can be used as a design tool integration with Figma, Adobe XD, or Sketch to share your design ideas with everyone to get the design and edit content in the Frontitude app on the design and share it with the UX designers and PMs to get accurate feedback on your content. Its multi-language support can help translate your copy into multiple languages and store it in your workspace.

Google Docs

The famous word processor from Google. A simple blank paper doc that helps you write with a set of writing tools and features to create, style, store, and architect your content easily. If you want a secure collaborative environment and easy-to-use tool, Google Docs is the one for you.





Readable

An online toolkit to test your content readability and get insights on what you need to improve. You can be your own judge and measure your copy before sharing it with stakeholders. Just past your copy, see its readability score and the sentences that need to be improved, whether those are considered long sentences, grammatically wrong, or have a spelling issue. Readable will highlight it and tell you what the problem is.


Miro

One of the best UX tools your team can have. It is a digital whiteboard collaboration platform that helps the entire team share ideas with others and collaborate remotely with its online chat and video call features.

It can be used for brainstorming, wireframing, or even note-taking.

Miro can also be used as an integration with tools like Google Docs, Adobe, and others.


InVision Write App: InVision is a UX Designers tool, but to improve the collaboration between UX Designers and UX Writers, they developed the InVision Write App.

Now, Devs and UX Designers use the Studio app to design web pages and applications. 

UX Writers, Content Designers, and copywriters use InVision Write App to write content in the Write mode. This content will be reflected in the Studio version. 

Creating a seamless collaboration experience between the Content, Design, and Dev teams.


Figma

The famous design tool. Figma is a collaborative design tool that helps Product Designers design, prototype, develop, and collect feedback in one single platform.

Figma was initially built for designers, but by the time, they had to adapt to the market needs and integrate UX Writers in the design process by giving UX Writers access to write content on the visual layers in a design project and getting designers and writers to work together on the Figma design platform; this may require some learning curve to using Figma effectively for UX writing.


Notion

Basically, it’s a productivity and organization tool with multipurpose use. It’s not specialized in writing or any other UX team specialty. 

You can use its different pre-built templates and features to your advantage for note-taking, documentation, planning, etc.


Grammarly

A cloud-based text editor. It helps you write a clear, compelling copy. Besides detecting grammar and spelling mistakes, suggesting replacements for the identified errors, and allowing you to customize their style, tone, and context-specific language, it also detects plagiarism. It shows how much of your copy matches an existing copy on the web.

What’s wrong with the UX Writing tools?

If we take a deep dive into this list of tools, we can see how the industry still sees UX Writers and Content designers as “wordsmith”, a low impact team members who can do their part of the job anywhere, anytime, without necessarily giving them much context about design and business goal.

To make my point clear, these tools can be categorized into 3 groups:

  • Writing Aid/ Readability tools: Hemmingway App, Grammarly, Readable, and Thesaurus. 

  • Editors/Word processors: Google Docs and Notion.

  • UX-focused tools: Frontitude, InVision Write App, Miro, and Figma.


Almost none of these tools were built, with UX writing being at the core of their product design process.


Writing Aid/ Readability tools

These tools were built for anyone who writes, whether they write for an app, an email to their customer, or an essay for a school. 

The main goal of these tools is to make your copy readable based on academic and linguistic rules.

Editors/Word processors

This category simply provides a blank writing space to draft and store your words. 

The main goal here is to type copy only, Design context is not a variable here. Using these tools, you will be writing content totally detached from the design.

UX-focused tools

We can say that this category is the one that went close enough to what UX writers need as a tool. Using these tools, you can have a context about what design structure you are writing for.

However, the problem with this category is that they are initially UX design with a UX writing option. They were built for other UX team members, especially UX Designers.
This approach either makes UX Writers limited in what they can do. They will be always relying on other team members to let them do their job, waiting for UX designers to finish all design phases and share with them the prototype at the last minute to fill in the words. Or they have to spend a lot of time learning how to use that UX design tool so they can work on content without causing any harm to their teammates' work.

The common problem here is that there’s no real UX Writing platform.
UX Writers and Content Designers need a tool that puts them at the heart of the process, where they can be more appreciated and involved from day 0 of the project.



Punkt is here for you:  The all-in-one UX Writing / Content Design Tool 

Punkt is your UX Writing tool with a suite of planning and structuring tools, designer mode, and publishing API, all in one place to help you gather all your product design team (UX Writers, Content Designers, Content Strategists, UX/UI Designers, UX Researchers, Product Managers, and even devs) to work synchronically and collaboratively along the whole process, from early ideation to production live websites and apps.

It provides you with all the tools you need for your product to be born or grown.

Invite all your team members to plan, structure, and design with content in a synched process. No more disconnected work. It’s time to let all your teams and departments collaborate, with nothing standing in the way. You can do it all in one place.

  • Research and analyze users' persona

  • Structure and put the journey strategy 

  • Prepare guidance and rules

  • Design your content

Put content at the heart of your entire design process with a suite of UX tools.
Get instant feedback from your designers, engineers, PM, and stakeholders to keep improving the product with no time wasted waiting for other team members to finish their tasks so you can then access the design. Admins can approve the team's work to keep the project organized.

Punkt put UX Writers / Content Designers in the front seat

We strongly believe that:

  • UX Writing/content design must be considered and involved during the earliest product design and development phases. And not at all treat it as an afterthought.

  • UX Writers / Content Designers have the right to test, improve, and evolve their product’s messaging with the design accessible to their hands.

  •  Content is written to be felt. So, UX Writers / Content Designers need to be part of conceptualizing and architecting the product along with other product team members.

  • UX Writers / Content Designers are able to take the roles of product managers or project managers.

  • It’s time for UX Writers and content Designers to lead the process.

  • Designers, Developers, and the rest of the team will love UX Writers and content Designers more with this new process.

  • Finally, the user needs will match the business goal for the first time by making everyone a part of the product design process.

  • Content should be well positioned within an interface’s design hierarchy. 

Let’s break the walls of silos 

Punkt believes that your UX team can be full of amazing talents that haven’t yet proven what they can really do; blame it on the silo process. The current product design process always makes UX Writers wait for the design to be done without being involved in any step of the process. 

A UX Writer's job shouldn’t start after the app or website’s design is ready, as they can help conceptualize and architect information along with designers and UX Researchers before they start typing the final copy draft. They should be more involved in the early stages of wireframing and design.

Adopting an old waterfall process where the projects go from one team to another with little to no communication. That always created a lot of confusion, chaos, and misalignments.

Not involving your UX Writers in the process from the early stages makes the whole team deal with a lot of problems:

  • Conflicting copies everywhere

  • Assets all over the place, chaos time baby!

  • Who wrote this copy, why is the tone different here, and for what reason?

  • ​​Not knowing who made the edits, the designer or the developer!

  • Feedback slipping through the cracks

  • Treating content like the icing on a cake

  • No collaboration between the teams

  • Too many places to look at with so little context

  • feeling disconnected, disorganized, and completely lost


This is a result of how product teams work. Let's look at a typical Product Design Team:

  • The UX do the wireframes/ prototypes

  • The Content Team writes the copy

  • The Designers do the UI

  • The Devs do the production


Mash it all together, hoping for the best! 🙏🏻

Designers copying content from Google Docs and dropping it in the design and hoping they end up unified and fitting the appropriate spaces provided by the UX writers beforehand. Well, good luck with that!

99% of the time, you'll find a bunch of inconsistencies. Thus, it will require a lot of re-writes to match the layout and the intended message. This process is repeatedly happening for every type of project, no matter the team size, nor the design system used. Let's all say it out loud! Our process is completely fucked up!

​​No one wants to work in silos anymore! It's inefficient and doesn't produce the best results!

Punkt strives to break down walls separating departments, bringing teams together under a unified vision, all focused on a shared business objective. 

The mission is to create an atmosphere where everyone has a voice in product design choices, bolstering collaboration and effectiveness. This is achieved by deeply understanding the target audience, rigorously testing concepts, basing decisions on thorough research, and consistently delivering an exceptional user experience.

We need to bridge the gap between Content Strategy and UX Design.

Punkt bridging the gap between Content Strategy and UX Design

Looking for a tool, a platform, or a process to bridge the big gap between Content Strategy and UX Design, from early ideation to production live websites and apps, was a tedious challenge.

Trying dozens of tools, that either feels clunky, or super duper specialized that covers only a tiny piece of the entire product dev lifecycle.  We took the initiative to come up with a solid combination that focuses only on leveraging the content strategy value first.

And after a couple of years of trial and error, sweat, and tears, on behalf of my small team, I'm super proud to introduce you to Punkt.

Punkt is a redo, a rethink, a simplified, potent reintroduction of how we do UX the correct way, putting content in the pilot seat. A fresh start, the way it should be.

So let’s join forces and start designing with content from day one.

Punkt was built not to leave anyone outside

Punkt is coming to destroy all the walls between product teams and get everyone involved in the product design process from the start and through the process. Especially the ones who were treated as outsiders and left behind, waiting for PMs and UX designers to finish their tasks, like UX Writers and Devs.

Before Punkt, engineers and UX Writers were outsiders. They had no idea what was going on in the process. They used to get the prototype, fill it with the content, and build the product. 

  • Planning and research: Plan and structure your content with the right UX tools.

Punkt comes loaded with a suite of UX tools that help design and structure your products, define user flows, and build information architecture, site maps, and flowcharts. 


Keep track of your workflow progress, and assign tasks in real-time with your team.

  • Designing with content: Bring your content to life. Share, Test, and Iterate together.

With Punkt, you can make prototypes for any screen size and product type. In the designer mode, UX Writers and designers can collaborate and combine their efforts on the same page to design content while avoiding redoing things.

  • Publish and sync in no time: Store, edit, and publish your content anywhere.

Sync your content with all the major platforms and tools your team uses. Export your wireframes directly to Figma, and keep the copy constantly synced without bothering the designers. On top of that, our API gives your engineering team endless possibilities to play with content.

Using Punkt doesn't mean you need to sacrifice your design tools

Definitely not a trade-off for your sweet Figma or Adobe XD. You don’t need to sacrifice your design tools to switch Punkt. We are not here to change how you work; we just want to improve it with better content and give it more value in the product design process.
We want to break the mold and design with content from day one. And let you worry less about different screen sizes or platforms and focus on what matters most to your users. Punkt produces content that is

100% platform or Screen neutral and not bound by a particular style or platform.

Our integrations work natively within your favorite tools, + our API lets you tailor your workflow to your specific needs.

Takeaways:

  • There is no real UX Writing platform. No tool that puts the UX Writers at the heart of the process.

  • Good UX Writing is your key to delivering a consistent, easy-to-use product.

  • The UX Writer needs to be aware of every little detail of the product pages, screens, user flows, and CTAs.

  • UX Writing  /  Content Design isn’t reaching its full potential because of the silo process. 

  • A UX Writer's job shouldn’t start after the app or website’s design is ready.

  • UX Writers / Content Designers can help architecting information along with designers and UX Researchers.

  • Punkt is a rethink of how we do UX the right way, putting content in the pilot seat.

  • From the start, Punkt is coming to get everyone involved in the product design process.

  • You don’t need to sacrifice your design tools to switch Punkt. 

  • Punkt is not here to change how you work. It just wants to improve it with better content.

Don't miss the boat!

Don't miss the boat!

Don't miss the boat!

Don't miss the boat!

Don't miss the boat!

A few of our early adopters

Leading international companies have joined our early access program.

A few of our early adopters

Leading international companies have joined our early access program.

A few of our early adopters

Leading international companies have joined our early access program.

A few of our
early adopters

Leading international companies have joined our early access program.

A few of our early adopters

Leading international companies have joined our early access program.

Made with love in Canada

© 2024 Punkt Software, Inc.